Australia's number one property site realestate.com.au launches its national spring marketing campaign this week, following the appointment of creative agency BWM last month.Kate Bremner, REA Group's head of marketing communications, said the spring campaign was created to highlight the exceptional value and reach realestate.com.au offers people looking to buy and sell property during the bustling spring period.
"We're reinforcing realestate.com.au's market leading position as Australia's number one property site during this peak time, through metro and community print publications, radio ads, rich digital media and video content around the country.
Says Carl Ratcliff, BWM's managing director: "The eye-catching campaign will be on the move, literally - with trams and buses featuring location specific messages such as: 'Sydney's No.1 Property Site has more than 37,000 properties'.
"We're also focusing on local area marketing with realestate.com.au supersites, metrolites, street furniture, mobile billboards and cycle ads in Sydney, Melbourne and Brisbane with localised messaging.
"If you're looking to buy or sell your property, you want to be on Australia's number one property site: realestate.com.au. That's what the campaign's about."
The spring campaign launches days after REA Group Limited and News Limited announced a new marketing alliance on Monday 23 July.
The alliance will see a new digital and print advertising offer in the market, as well as increased realestate.com.au branding across News Limited newspapers and greater content synergies between news.com.au/realestate and realestate.com.au.
News Limited is a 61.6% shareholder of REA Group Limited, an ASX listed company, which operates realestate.com.au.
BWM work alongside REA Group's appointed media agency, MediaCom.
Source: http://www.campaignbrief.com/2012/07/realestatecomau-launches-sprin.html
daytona bike week amazing race maya angelou mary kay ash tiny houses bon iver joan of arc
No comments:
Post a Comment