The New Economy Is A Social One | Baked Social Media

?New Economy? sounds trite, and maybe it is, but whether you like it or not, the economy is changing.

People are buying online more than ever before, and the growth for online shopping is huge.

So, while brick-and-mortar stores are struggling, thousands of small and home businesses are doing amazingly well online, via their websites or social networks.

Old World retailers like David Jones and Myer are struggling because they failed to grasp the internet early on and are now bleeding faster than they can change course.

Meanwhile Mumpreneurs and ?kitchen table? businesses are thriving online.

Technology is the driver of this new business model. The internet and the associated technologies, like networking websites, apps and mobile phones, have opened up opportunities like never before.

You can now create a business for as little as $10 and turn it into an empire or just make a living easier than any other time in history.

Even traditional brick-and-mortar stores can, and have, taken advantage of this new era in e-commerce by creating online stores, networks and brands that reach out to those who love and come to love their stuff.

If businesses are to survive this fundamental shift, they will need to move online, at least partially, or face oblivion.

The sheer power of opening up new markets all over the world should be enough to move store owners on to the web, but still many are reluctant for whatever reasons, and are even more reluctant to embrace online?s version of word-of-mouth: social media.

Maybe it?s because there are too many voices screaming at them, or too many past dot-com busts have scared them off, but where they see something to fear, I see potential.

You don?t have to grow your business to become the next Apple (unless you really want to), but you can grow your business so it becomes successful and profitable.

Are you ready to grow your business?

Russell Allert is an online communications and social media manager with an Australian credit union and founder of Baked Social Media. Baked Social Media provides business owners with a resource to grow their business using social media.

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Source: http://bakedsocialmedia.com/the-new-economy-is-a-social-one/

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